Gatlinberg Hotel will increase the number of hotel rooms available and the pay of hotel staff, as part of a series of measures announced this week.
The hotel is set to expand its business by 2,000 jobs.
The company said it was also reducing the number that could be offered to current employees.
“We are not going to be offering a full range of hotel options for the foreseeable future.
We have also reduced the number we can offer for new guests, and that’s to ensure we’re providing the best possible guest experience for our guests,” hotel boss Chris McCartin said.
“These measures are designed to keep the overall business moving forward.”
In February, the company said the hotel had “a significant backlog of cancellations and rebookings” as well as a “growing number of guests who are returning to the region after a holiday”.
Mr McCartins comments on Tuesday are the latest in a series he has made to emphasise the need for increased visitor numbers.
On Wednesday, he said there would be no further changes to the existing accommodation plans.
“There are a number of issues with the business that are impacting our guests, which we are looking at as a priority,” he said.
Mr McCartyins comments follow the announcement that Gatlinburgh will offer a more flexible package for visitors.
Previously, visitors could stay at the hotel in two rooms with a maximum of six people, or two separate rooms with six people.
A spokesperson for the company this week said the change was “to provide more flexibility” for travellers.
“A change of this nature would be an example of an increase in capacity that will improve the overall visitor experience,” the spokesperson said.
The changes will be rolled out over the next two years.
“Hotels in the city have a significant backlog and many people will need to find other ways to spend time while enjoying the city,” the statement said.
For more information on the Gatlinburys plans, visit the company’s website.