OREGON — The state’s tourism industry is thriving.
But the popularity of the country’s most famous tourist destinations has caused a spike in hotel occupancy rates in recent years, and that’s putting pressure on hotels, restaurants and even the people who make them.
The industry’s main problem is that the popularity and prestige of the famous can make it difficult for local tourism operators to attract and retain talent, said Steve Leggett, president of the Pacific State Visitors Association.
In the past year, there have been more than 2,300 overnight stays booked in Oregon hotels, and the state lost nearly $6.5 million in hotel revenue, according to the hotel industry group.
Leggett said hotels can’t keep up with the demand because they have to make the hotelier feel like the company is the big deal, not just the local tourist attraction.
He said the hotel business has been growing and will continue to grow.
But when a local tourist or an Oregonian wants to stay in a hotel, the hotel can’t compete with the number of overnight stays.
“It’s a problem,” Legget said.
“You have to get that person into the hotel.”
The problem is exacerbated by the growth of social media and other online communities that have brought millions of people together.
People can find other places to stay and meet people, and it’s easier to find a place to stay with a large group of people.
It’s just a whole new experience for a lot of people.
“But it’s not the only problem.
Hotel operators are struggling to keep up, and Leggeth said some hotels are now taking on too many guests.
Leggy says it’s difficult to keep tabs on the occupancy rates, and she wants to help keep the hoteliers honest about their business practices.
She’s been in the business for 22 years, including for the past five as a manager.
She said her job is to provide service to the guests, and not just to book them.”
If the room isn’t available, we don’t book it,” Leggy said.
The state’s Tourism Bureau has been working to find ways to help the hotelers, including through its program that helps guests find their hotels, but Leggetts hopes the program will eventually expand to include all hotel businesses.
He’s hopeful that will happen soon.